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RUNNii

RUNNii is a mobile application that helps people find a running buddy online and motivates people to run strategically.

Scope

Problem framing 

Concept development

Validation

User testing

Implementation (iOS & Android)

Client

RUNNii

Duration

2016 - 2017

My Role

UI UX design

Design strategy

User research

Design handoff

Branding design

WHAT'S THE CONTEXT?

RUNNii is an early-stage start-up based in Taipei. The founder aims to create an online running community that encourages people to go for a run in a fun way. The team was small, and we worked in an agile manner by continually updating our concepts from user feedback.

THE CHALLENGE

The challenge was to redesign brand image, and User Experience flow, and improve user
engagement on an existing mobile application. It has:

  • Increased the conversion rate and generate business plans.

  • Improved user engagement and retention rate.

  • Connected like-minded people with one another.

  • Created a coaching system between runners.

  • Created community bonds in running activities.

WHY IS THIS A PROBLEM?

People lack the motivation to go running alone​.

 

 

For many years, running has become a popular exercise, its most difficult stage being starting it. Running with a buddy helps runners achieve their goals effectively

 

People do not know how to find a running buddy who can fit their running routine.

Finding a buddy to run with who can fit your time schedule or location is not easy to do and people struggle with it.

Experienced runners can not overcome the fear of rejection in coaching people.

Knowledge sharing is a good way to build a tight-knit community and most people are more than happy to share their tips and experience with those who are just beginners.

OUTCOME

After shipping new identity, the number of users has increased by 150% within a year along with marketing campaign.

In rebranding the RUNNii identity, 90% of users appreciated its delightful interaction.


 

An improved user experience that is liked by 90% of users.

After redesigning the UX flow, users found the mobile application on both iOS and Android systems intuitive to use.


 

The business landscape has grown.

 

Running events pages were created, as well as rewards such as discounts and coupons as we connected with local businesses.

DESIGN APPROACH

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PERSONA

By conducting guerrilla research, we interviewed 12 people and identified four types of runners who could be our target users.

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KEY FINDING

Desirable factors for running 

Persona_key finding

POV(Job to be done) FRAMING

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POV 1 –  Helen from Kaohsiung did no sports at school and started running three months ago. She needs to motivate herself to run regularly. She asked a RUNNii member to run with her because social bonds are a powerful incentive to keep her running. She now runs on average five kilometres a week.

POV 2 – Roger from Taichung has been running for five years. He needs to connect with liked-minded people with whom he can compete and share his knowledge. He joined the RUNNii community because he likes the sense of achievement when he finishes first in a race. Now he runs two hours every three days.

POV 3 –  Christina from Taipei started running a year ago. She needed to get in shape and maintain a healthy lifestyle. She joined a RUNNii community that allows her to share her outcome with runners, and she built up a lot of confidence by receiving compliments from others. Now she runs once a week.

POV 4 – Wesley from New Taipei City has been running for 20 years. He needed to connect with like-minded running lovers with whom he could share his tips and knowledge. He joined the RUNNii community because he is passionate about coaching others and gives him a sense of fulfilment. Now he runs one hour every day.

USER INSIGHTS

User Needs

• To have a long-term strategy and incentive to go running.

• To join a supportive running community sharing knowledge. 

• To create social bonds and companionship in running.

• To be able to share running experiences.

User Goals

• To go for a run with like-minded people on a regular basis.

 

• To connect with experienced people who can share their experience and knowledge with others.

 

• To explore local events and running challenges.

 

• To stay active and maintain a healthy lifestyle.

OPPORTUNITY

How might we create a sustainable online running community with engaging strategies that can help connect like-minded people?

THE SOLUTION

DELIGHTFUL
ONBOARDING
  • Easy to log in with existing social media accounts.

  • The fuelling battery is a mechanism that ensures people love running.

  • Connect with like-minded people through RUNNii.

  • A goal-oriented service for running.

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FIND
YOUR BUDDIES
  • There are three ways to get a buddy for running.

  • Select buddies based on algorithms.

  • Wait for a buddy to confirm the invitation.

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UNLOCK
HIDDEN FEATURES

Once you reach over 95% battery, you can interact with your buddy by sending them a text ensuring they too are passionate about running rather than just making friends.

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TRACK
RUNNING OUTCOME
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ENGAGING
ONLINE RUNNING COMMUNITY
  • Browse the pictures from other runners to see where they went for a run.

  • Discover interesting topics for running activities.

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INFORMATIVE
RUNNING RECORD
  • Check running history daily, weekly, and monthly.

  • Browse running challenges and rewards based on your location.

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EXPLORE EVENTS
WITH PRACTICAL INCENTIVES

•Join an online running session.

• Complete the challenge at your own pace.

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  • Set up a unique profile and describe your interests.

  • Collect badges and see yourself progress.

  • Interact with other runners in a fun way by using cheeky stickers.