MSI SomeThings-Panocam
SomeThings is a platform across iOS, Android, and web systems that connect with msi PanoCam and allow people to access live camera remotely.
Scope
Problem framing
Concept development
Validation
User testing
Implementation (iOS & Android)
Marketing & Sales
Client
MSI
Duration
2014 - 2016
My Role
UI UX design
Design strategy
User research
Design handoff
Usability testing
Branding design
WHAT'S THE CONTEXT?
Msi is a top-end gaming hardware company who provides world-wide gamers and creators with most innovative rigs and technologies for their needs. However, they would like to diversify product lines to satisfy a wide range of consumers.
CHALLENGE
Designed an IoT product application across multiple digital devices for a wifi-camera that helps people connect with their place remotely.
AIMS
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Strengthen the relationships between family members
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Safeguard people’s house and mitigate unexpected issues.
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Share recordings with friends and family.
WHY IS THE PROBLEM?
Most WiFi Camera in the Market were not accessible on the mobile phone.
Lacked of interactive functionality and didn’t support motion detection
Low camera resolution
OUTCOME
Increased our revenue from non-gaming product lines by 10%.
Got a substantial number of orders.
90% of users satisfied with the product and found it intuitive to use.
DESIGN APPROACH
PERSONA
We conducted user interview and uncovered what essential user needs are.
KEY FINDING
Desirable factors for running
01/
Companionship
People found it hard to find someone to go for a run together that fit each other's schedule.
02/
Safe community
People are concern to find a random people that can run
03/
Coach system
High number of unprompted or unconscious screen unlocks throughout the day.
USER INSIGHTS
User Needs
• Need to have long term strategies and incentives to go for a run.
• Supportive running community.
User Goals
• Go for a run with like-mind people on regular basis
• Connect with like-minded people who can share experience and knowledge with each others.
KEY FINDING
We identified some opportunities through synthesizing the insights for research.
OPPORTUNITY
How might we empower people to safeguard their house by leveraging interactive and motion detective WiFi camera solution?
SOLUTION
A mobile based running app that help people connect with like-mind buddy.
ONBOARDING
FLOWCHART-MOBILE APP
HOW DOES IT WORK?
Check how easy to set up and expert review
DESGIN PRINCIPLES
Developed mobile app based on these 4 principles and help us to make decision.
Create fun interaction
Provided a range of emoji for user interaction based on how much battery runners fuel
Match-making like-mind buddies
People can match-making with a running buddy by 3 different ways.
Create a sense of achievement
Offered badge to users when they complete the task and encourage them to keep it up the good work.
Reward users who complete the challenge
Created some incentives for group activities and it can also facilitate local business.
PROTOTYPEING
Validated initial concepts, advocating for users.
USABILITY TESTING
Test all of UX flow based on heuristic evaluation
Phone parking - Group mode
We prototyped a focus mode in a group setting by creating a paper parking lot for a team to place their phones on while doing group work. They were allowed to use their phones only if all agreed to it. We tracked the frequency of breaks and interviewed them after for feedback.
Puzzle post its - Nudges
To test if creating conscious decisions would help people re-evaluate whether checking their phone frequently is actually necessary, we created a prototype of small puzzles. The puzzles, riddles, math calculations and mazes were stuck as post-it notes on the
Human algorithm - Analysis
To test our idea of a personal analysis phase we prototyped by asking for users phone consumption data (Quality Time app) and information about their daily activities. Then, we analyzed this data by algorithms
SUCCESS METRICS
Validated initial concepts, advocating for users.
Usability
Ease of setting up & configuring a dashboard
Adoption – Time analysts are off the platform
Value creation – encourage more people to go for a long and form an online running community.
KEY TAKEAWAYS
Awareness of Digital Wellness
People have awareness of excessive use of their digital devices and some of them have specific ritual to help them reduce the media consumption or stay away from the unconscious scrolling. However, breaking a bad habit can not change over night.
Autopilot System
Many people mentioned digital devices strike their focus and they are not able to control properly. However, they want to have a ownership to tailor their own rhythm of media consumption and autopilot it.
TEAM
1 UI UX Designer
2 Engineers
1 Marketing
1 Business analysis